The designer duo Shantanu & Nikhil, known for their esthetic creativity in their designs, has recently opened their men’s couture flagship store at Kala Ghoda in Mumbai.
Set amidst the venerable and historic precinct of the city, the store reflects a unique combination of minimalism and the old world refined chic. Each and every corner of the store has been assembled in a way that the label’s passion for linearity, sports and heritage remains intact.
A successful effort to depict the evolution of society, fashion and contemporary design, the flagship store has used rustic brass and other metals onto the grey concrete structure. The store has kept in mind two elements – structure and shape – which are key to both masculinity and menswear.
The Shantanu & Nikhil muse
The label Shantanu & Nikhil’s man is one with sophistication with a perfect balance of the exterior and the inner self. The same balance is visible in the store.
Modernity and sublimeness blend in an ideal mix – the palette of subtle colors, pure materials and a varying set of volumes, and the natural light that falls into the space to blur the line between the interior and the exterior of the store.
What’s in store?
The store will house Shantanu & Nikhil’s complete range of men’s apparel, accessories and footwear, both ceremonial and occasional.
Celebs Promote their Favourite Label
The who’s who of Bollywood and the sports industry expressed their zest on Twitter:
Well, we sure are equally excited!